Color Selection
* For easy to read eye catching signs
|
Black on Yellow |
|
Black on White |
|
Yellow on Black |
|
White on Blue |
|
Yellow on
Blue |
|
Green on
White |
|
Blue on Yellow |
|
White on Green |
|
White on Brown |
|
Brown on Yellow |
|
Brown on White |
|
Yellow on Brown |
|
Red on White |
|
Yellow on Red |
|
Red on Yellow |
|
White on Red |
Concise Message
- A sign is NOT a oversized
phone book ad!
- Keep the Message Simple
- Billboard guidelines state 7 words or
less
- Remember your audience ... NO driver needs your zip
code!
- Phone numbers on signs - trends are changing
- Is it necessary?
- Is it easy to remember?
- Website addresses - trends are changing
- Is it SIMPLE? (i.e. www.yahoo.com)
Consistent Image
Use the same colors and fonts in all
of you advertising. Make your image stick in your market area.
For example, when you see "the golden
arches" you do not have to read the sign to know what business it is ...
you can do the same thing.
Choosing a Sign Contractor
When you choose a sign contractor for your next project expect them to
use the guidelines and suggestions listed above as they are industry
standards. Beware of any contractor that is unaware or can not
fully explain these basics.
Assume nothing as far as liability.
Just because your sign contractor has a pretty truck does not mean that
he is fully insured. Require all sign contractors working at your
place of business a "Certificate of Insurance". A legitimate
"Certificate of Insurance" will come directly from their insurance
company to you and will list your business as an "Additional Insured".
Call your own insurance agent if you have any questions about this.
There should be no charge for this.
|
|
Viewing Distance |
Minimum Height (Inches) |
| 100
ft. |
4" |
| 250
ft. |
10" |
| 360
ft. (city block) |
16" |
| 500
ft. |
22" |
| 750
ft. |
33" |
| 1000
ft. |
43" |
| 1320
ft. (1/4 mile) |
57" |
This letter visibility chart was provided
by information received from the Pennsylvania Transportation Institute,
Penn State University and the United States Sign Council.
These are merely guides - color contrast,
lighting, font and speed of traffic will affect viewing distances.
So please consult a sign professional to help in maximizing your sign
visibility.
Font Selection
* For easy to read eye catching signs
The Following Are Poor Choices
- Uneven Strokes - EXAMPLE
- Brush Strokes - EXAMPLE
- Scripts - EXAMPLE
- Cute Fonts - EXAMPLE
- Narrow Fonts - EXAMPLE
- Thin Strokes - EXAMPLE
|
The Following Are Good
Choices
- Block Style - EXAMPLE
- Even Strokes - EXAMPLE
- Wide Letters - EXAMPLE
|
Letter Visibility
Budget and local zoning codes are considerations when
buying a new sign. However, buyers often forget to check to see
how large the text must be in order to be legible. Here are a few
examples:
- 3" text can be read from 100' away at a standstill
so, on the average road that gives the viewer only 30' to read the text
- 10" text can be read from 450' away at a standstill
so, on the average road that gives the viewer only 100' to read the text
- 36" text can be read from 1500' away at a standstill
so, on the average road that gives the viewer only 360' to read the
text. |
